AWS launches Innovation Hub to empower cloud and AI innovation in Asia-Pacific

AWS opened its first 8,000-square-foot AWS Innovation Hub in Asia-Pacific, located at the AWS corporate office in Singapore.

This new facility offers an immersive experience for CEOs and business leaders to interact with AWS and Amazon-wide technologies, and over 30 partner solutions across 50 real-world customer use cases for cloud technology.

The experience culminates in AWS customers receiving a practical roadmap for accelerating their digital transformation, designed by Vision Builder, a proprietary AWS road-mapping solution powered by Amazon Nova.

The AWS Innovation Hub aims to fast-track digital and AI transformation and innovation for public and private sector organisations across Asia-Pacific. The multi-million-dollar facility is an additional investment on top of AWS’s commitment to invest $9 billion into cloud infrastructure in Singapore by 2028.

Each year, AWS plans to engage over 1,000 C-Suite leaders and business decision makers at the hub on cloud and generative AI technology-led innovation, and will provide 200 students from Singapore’s tertiary education institutions an exclusive learning experience at the facility.

The virtual and physical demos of existing and new technology solutions are co-built with AWS partners and customers to address top business challenges and can already be adopted by companies in the region.

The AWS Innovation Hub builds on AWS's existing innovation offerings around the world, such as the AWS Builders Studio in Melbourne where customers connect with AWS technologists to build, experiment, validate, and test prototypes before scaling.

AWS also supports customers to accelerate their GenAI innovation through global initiatives, such as the AWS Generative AI Innovation Centre, where AWS’s expert AI scientists and strategists bring deep industry and AI expertise to guide customers across the full AI lifecycle from ideation to enterprise-wide scale.

Additionally, AWS brings startups, developers, investors, and industry experts together at the AWS Gen AI Lofts that are pop-up collaborative spaces and immersive experiences aiming to foster innovation. The AWS Gen AI Lofts visited Bengaluru and Seoul in 2024 and will be coming to Bengaluru and Osaka in 2025.

"Technological innovation is critical to the growth of Asia, and we need innovation to transform customer experiences while also delivering real business value," said Jaime Vallés, vice president at AWS Asia-Pacific & Japan. "The AWS Innovation Hub empowers our customers to convert big ideas into real business outcomes by combining our comprehensive cloud and AI technology, proven expertise from our network of over 140,000 partners worldwide, and Amazon’s unique culture of innovation.

“Here at the hub, our customers can build practical roadmaps to solve the region’s most pressing challenges and opportunities in collaboration with AWS. From smart farming and personalised retail to emergency response and digitalised citizen services, the opportunities are endless, and we are excited to help accelerate the pace of digital innovation for the region," he added.

At the hub, a first-of-its-kind globally, AWS will curate bespoke innovation experiences for C-Suite leaders, depending on their business needs and challenges. Guests will walk through three zones – Aspiration, Acceleration, and Action, ending with a clear digital transformation roadmap to be executed in collaboration with AWS and its partners.

In the Aspiration Zone, executives can experience how the latest technologies such as GenAI, quantum computing, and VR can transform businesses and communities.

In the Acceleration Zone, executives learn from Amazon’s unique culture of innovation with examples of how Amazon has created long-term impact with technology solutions underpinned by a customer obsessed mindset and a strong purpose-driven culture.

The zone showcases AWS technical innovations, such as the cost optimised and efficient AWS Graviton, Inferentia, and Trainium chips, and AWS Outposts, a fully managed solution that extends AWS infrastructure to on-premises or edge locations.

Executives end their experience in the Action Zone in the Working Backwards Studio. Here, the customer discussion is summarised into a vision board by Vision Builder, a proprietary AWS road-mapping solution. Vision Builder can help customers visualise their ideas and develop concrete transformation roadmaps with AWS.

Vision Builder is powered by Amazon Nova, a new generation of GenAI foundation models that deliver frontier intelligence and industry-leading price performance, designed to be easily accessible and customisable, and available on Amazon Bedrock.

The innovations featured in the Hub will continue to rotate and evolve in step with the rapid pace of technology evolution. This is particularly to address the most top-of-mind challenges and opportunities that businesses face in Asia-Pacific.

Deloitte, a long-standing AWS partner, is also showcasing technology solutions at the AWS Innovation Hub. “We are excited for leaders across Asia-Pacific to experience the AWS Innovation Hub and Deloitte’s suite of GenAI solutions tailored to the needs of legal and regulatory agencies, to empower them with greater productivity,” said Lee Chew Chiat, Deloitte Singapore Technology & Transformation leader.

“AWS and Deloitte have been working together for over seven years to help organisations turn ideas into solutions that drive real-world impact across various industries, from healthcare and life sciences to financial services, manufacturing and the public sector. We look forward to continuing to support leaders in achieving their strategic visions based on a clear understanding of what the latest innovations can offer and how they can deliver meaningful impact and create lasting value,” Lee Chew Chiat added.

Also on June 26, AWS and Digital Industry Singapore (DISG) announced the launch of AI Springboard, with the aim to empower 300 Singapore-based enterprises to scale AI across their operations over the next 12 months.

The AI Springboard offers enterprises up to S$600,000 ($470,123) in cloud credits and training support to fast-track their AI transformation journeys. This initiative extends AWS’s efforts to support AI adoption in Singapore, building on AWS AI Spring, an initiative launched in 2024 to build AI fluency across Singapore's public sector, workforce, enterprises, startups, communities, and research institutions.

The AI Springboard is a key programme under the Singapore government’s Enterprise Compute Initiative (ECI) that was unveiled during Singapore’s 2025 budget statement.

Under the ECI, up to S$150 million ($117.51 million) will be set aside to help Singapore-based enterprises leverage AI more effectively in their transformation journey. The initiative will enable eligible companies to partner with major cloud service providers and appointed consultant partners to access cloud computing, advisory and technical implementation services, and specialised training courses.

"Singapore is taking decisive steps to strengthen our position as a leading digital economy and AI hub in Asia," said Philbert Gomez, senior vice president, head and executive director, Digital Industry Singapore."We are excited to partner with leading global technology companies, like AWS, whose deep capabilities and expertise will be instrumental to these efforts. Through the AWS AI Springboard, companies across all sectors will be empowered to accelerate their AI innovation from Singapore."

The AWS AI Springboard aims to support up to 300 Singapore-based enterprises, including large corporations, small- and medium-sized businesses, and local startups, by offering comprehensive resources to fast-track their AI transformation journeys.

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