Christie’s International Real Estate enters Vietnam's fast-growing luxury market

With the launch, Christie’s International Real Estate will be the first global luxury real estate brand with an office in Vietnam.

The new firm is led by Sassy Nguyen, who along with her husband and business partner Sam Vu, are the owners of S&S Group, a conglomerate of companies operating in the ultra-luxury automotive, timepiece, fashion, art, and now real estate, industries.

Founded in 2013, the company has made a name for itself representing premier brands including Rolls Royce, Lamborghini, McLaren, Richard Mille, Berluti, Audemars Piguet, and Baccarat, and recently expanded to Australia with the opening of a Bovet boutique in Melbourne.

S&S Christie’s International Real Estate’s flagship office, which will open in early June, will be located in the Saigon Hilton, one of the newest luxury developments in Ho Chi Minh City, and home to S&S’s Lamborghini dealership. The firm also plans to expand to the capital city of Hanoi within two to three years.

As an affiliate of Christie’s International Real Estate, S&S Christie’s International Real Estate will offer clients national and international exposure through the brand’s global luxury network, which has affiliates in nearly 50 countries and territories. The firm will also enjoy exclusive marketing partnerships and a relationship with Christie’s auction house for the referral of fine art and luxury goods.

Vietnam’s real estate market has grown exponentially over the past decade, thanks to a stable economy, growth of manufacturing, and a booming agricultural sector – Vietnam is one of the world’s largest exporters of coffee and rice. A growing list of international blue-chip brands have established operations in the country, including Samsung, Procter & Gamble, Unilever, Microsoft, and Honda.

While Vietnam has seen an uptick in foreign buyers and investors, primarily from Asian countries including China, South Korea, Singapore, Taiwan, and Japan, an increasing number of high-net-worth Vietnamese are also prioritising offshore real estate investment. S&S Christie’s International Real Estate will serve clientele looking to invest in real estate around the world in target markets including London, Paris, Dubai, Australia, and the United States.

“It’s an honour to bring Christie’s International Real Estate to Vietnam at such an exciting time for the luxury market in our country,” said Nguyen. “Launching the Christie’s International Real Estate brand in Vietnam is a show of confidence and a signal to luxury buyers and investors around the world that our market is here to stay and will continue to thrive.”

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Even in the context of global economic fluctuations, luxury real estate products are still attracting a growing customer base in Vietnam.

Real estate has been consistently placing high on the investment portfolio of the world’s super-rich. What about the super-rich in Vietnam?