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Energy transition is a collective process, so to ensure active and voluntary participation from all stakeholders in society, a specific and meticulous communication plan is crucial, especially as the objectives align with Vietnam's pursuit of sustainable growth.
This was the message heard at a recent consultation workshop in Hanoi on how to increase public awareness in energy transition, held by the Energy Transition Partner of the United Nations Office for Project Services on April 23, in collaboration with the Department of Industry and Trade under the Ministry of Planning and Investment.
The event specifically aimed to increase community awareness and individual responsibility through media to drive sustainable behaviour change among the public. It also promoted policy changes and established a favourable legal environment to encourage the adoption of sustainable energy habits within communities.
"A communication strategy that increases community knowledge about energy transition is crucial because awareness is an essential tool in building consensus, mobilising participation, and promoting practical action on the energy-transition journey. Such a strategy needs to be comprehensive and diverse, focusing on delivering a clear, persuasive, and accessible message," said Nguyen Sy Dung, former vice-chairman of the National Assembly Office.
Workshop organisers also conducted direct feedback surveys with guests and delegates on potential themes and topics related to the energy-transition process. Their input will contribute to the practicality, effectiveness, and success of future implementations of similar initiatives.
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By Hoang Minh
