Rounds to invest $20 million in app acquisitions in 2025

The investment, focused mostly on non-gaming apps, will be deployed through a dedicated fund established exclusively for Vietnam.

This expansion marks a significant milestone in Rounds’ mission to support and accelerate the growth of Vietnam’s dynamic and rapidly expanding developer ecosystem.

According to Gal Avidor, CEO of Rounds, Vietnam is one of the most dynamic tech markets in the world.

“We see incredible talent, creativity, and ambition here. Our official presence is a promise to invest in Vietnamese developers by offering a clear path to monetise their work and grow their impact,” said Avidor.

Rounds acquires both entire app development companies and individual apps, with deal sizes typically ranging from $50,000 to $15 million. The company focuses on Android and iOS apps in the non-gaming space, especially utility and tools apps, which align with Rounds’ global specialisation.

Once acquired, apps are scaled globally through a tech-driven approach that combines automated sourcing, machine learning, and performance optimisation. With this approach, Rounds enhances every stage of the app lifecycle, from user engagement to monetisation, bringing out the full potential of acquired assets.

With operations spanning 187 countries and a user base of over 500 million, Rounds manages a diverse portfolio across 65 digital asset classes.

The company is powered by a fully remote team of more than 140 professionals in 20+ countries.

Although Rounds has been active in Vietnam for several years, this announcement marks a deepened commitment to the market with the establishment of a dedicated local team, supported by global leadership, to source opportunities and work closely with Vietnamese developers on the ground.

The company has already acquired multiple high-potential apps from local developers, including a landmark acquisition valued at $1.5 million, reinforcing its role as a trusted buyer and long-term player in Vietnam’s app economy.

Vietnam’s mobile app ecosystem is expanding rapidly. With a tech-savvy population of over 100 million, competitive development costs, and a fast-growing digital economy, the country has become a hub for innovation.

As of January, the country had over 24,600 locally launched apps, an increase of 8,500 from the previous year.

Non-gaming apps are gaining momentum, with a cumulative total exceeding 7,300 and a on-year growth of 12.7 per cent. Meanwhile, the local developer base has grown by 25 per cent, underscoring a vibrant yet increasingly competitive landscape. This steady growth, coupled with a rich pool of skilled tech professionals, makes Vietnam a highly attractive destination for technology-driven businesses like Rounds.

Rounds will host a series of acquisition meetings in Vietnam this September, aiming to connect directly with app developers and studios seeking growth capital, strategic exits, or operational support.

“Rounds is here to create real opportunities for developers,” added Avidor. “With our official launch in Vietnam, we’re opening new doors for local innovators to thrive, not just at home, but on a global stage.”

Vietnam is a strategic market for Rounds as part of its broader expansion in Southeast Asia.

As the country accelerates its digital infrastructure and innovation agenda, Rounds is committed to supporting local developers through acquisition, investment, and shared growth.

With a growing global portfolio and deep operational expertise, Rounds is poised to become a trusted partner for Vietnamese developers looking to scale beyond borders, and the $20 million investment planned for 2025 is just the beginning, added Avidor.

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