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Sustainability a dynamic driving force for the market

Invest Global 15:42 21/02/2023

With short-term investment and speculation in the real estate market slowing down and replaced by real demand, sustainability is gradually becoming the key to increasing the competitiveness of projects. Factors for a green living environment and emphasising the experiences of end users have become the selection criteria for many customers.

With short-term investment and speculation in the real estate market slowing down and replaced by real demand, sustainability is gradually becoming the key to increasing the competitiveness of projects. Factors for a green living environment and emphasising the experiences of end users have become the selection criteria for many customers.

Sustainability a dynamic driving force for the market Sustainability a dynamic driving force for the market

Experts assume that there are many factors that determine the success of a real estate project in a sustainable way: convenient and synchronised transportation infrastructure, long-term development design, green landscapes, ensuring experiences, and providing essential facilities.

These are also the criteria that many real estate investors and developers target in the long term. Projects under the Senturia brand that emerged in 2016 have created an irresistible attraction from targeted customers who love life away from the busy cities to get closer to nature. Permanence, sustainability, and touching every sense are not only the meaning of the name Senturia but also are considered as the manifesto of urban areas under this brand.

Senturia’s sustainability is reflected right in every project, located in prime sites near the city centre and with synchronous urban transport infrastructure planning. Located in Nguyen Van Linh street, Senturia South Saigon benefits from a series of key infrastructure projects in the southern area of Ho Chi Minh City, helping to connect smoothly to neighbouring districts and western provinces.

Meanwhile, Senturia An Phu is directly connected to Song Hanh street and Mai Chi Tho boulevard, adjacent to Ho Chi Minh City-Long Thanh-Dau Giay expressway, and is located in the central core area of Thu Duc city.

One of the unique characteristics of Senturia is the close connection with nature. Projects are located adjacent to natural rivers and canals, which can create a highlight in landscape design planning.

In particular, Senturia Vuon Lai has two sides facing the Saigon and Rach Gia rivers. Senturia South Saigon meanwhile, runs parallel with Hiep An canal and is located with the artificial Vam Long canal. Senturia An Phu is located next to Muong Kinh and Giong Ong To canals.

Besides that, with the construction density of projects below 30 per cent, most of the priority area is reserved for landscape and waterfront park facilities, a central park, and a lake.

From a feng shui perspective, the water surface and trees are also factors that help balance ions in the air and create a positive energy source for residents.

Regarding the design, Senturia is developed according to international motifs, typically the Mediterranean style of sunny destinations such as Spain and Monaco. This design language is not only attractive thanks to its delicate classical beauty, spacious windows, sunny balconies, and natural wind, but also a liberal style that has been made popular over the centuries.

Despite certain variables in the market, sustainable real estate like those from Senturia promise to be a positive for developers to move towards a new driving force for market growth in the long term.

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By Binh An