INTERNATIONAL INVESTMENT
AND PORTAL
The summer media race became more vibrant among banks in June, with a 29 per cent increase in engagement and participation in discussions across social networking sites compared with the previous month.
Vietnam International Bank (VIB) was notable with a 64 per cent increase in discussions and a 67 per cent increase in participants, doubling the industry average.
Following these results, VIB has climbed up to the top position of the YMI Brand Ranking for June. This is a set of standards to rank brand activity and campaign effectiveness through the perspective of social media listening, measured by YouNet Media's SocialHeat platform.
VIB stood out for its brand mentions and positive discussion topics among the virtual community due to its viral campaign across platforms. Hundreds of viewers have become fans of the music reality show Anh Trai "Say Hi" and subsequently the bank as the show's main sponsor.
In addition, VIB series 'Decoding VIB’s credit card ecosystem' reached a milestone of 750,000 cards and increased more than eight times in scale since its entrance into the credit card restructuring journey in 2016. This is coupled with marketing campaigns to promote credit cards with a series of attractive mini-games, vouchers, and livestream sessions with KOLs.
Stirring up social networking sites with Anh Trai "Say Hi"Since it first aired in mid-June, Anh Trai "Say Hi" has quickly garnered interest in the male singers, rappers, and actors who showcase their talent during the fierce contest, which is also full of humour, surprise, and laughter, generating billions of views globally.
The show has gone viral across several platforms thanks to the line-up of 30 performers, each with their with own fandoms. MC Tran Thanh has 18 million fans on Facebook, and the VieON & Vie Channel broadcasting platform has over 25 million followers.
After each episode, VIB increases its brand awareness among the show's young viewers through its innovative marketing methods. VIB’s message 'Leading the card trends' appears in every episode, while VIB’s flagship credit card products are incorporated in the spending stories of artists and funny interactions at the shared house.
The VIB brand also makes an appearance on stage with items used by the contestants and through merchandise collected by fans, creating a close connection among idols, viewers, and the sponsor. VIB promotions include exclusive hats, limited edition jackets, and much more to fans for free on social networking sites.
Between July 2-8, Anh Trai “Say Hi” set a record with over 462,220 discussions and just under 11.9 million interactions, according to YouNet Media’s measurement.
VIB has offered an exclusive gift package to fans of Anh Trai "Say Hi", including limited-edition jackets when opening a VIB credit card online via MyVIB and its partner channel Fiza on Zalo until August 31; cool hats when opening a Digi account or successfully referring three friends to create an account on MyVIB until October 31.
VIB boosts credit card ecosystem
Vietnam International Bank (VIB) continues to consolidate its growth and increase its spending market share via tech, promotions, and improving the user experience.
VIB posts profits of $182 million in 2024 so far
Vietnam International Bank (VIB) announced its business results for the first half of 2024, with total operating income surpassing $409 million, a slight rise compared to the same period last year.
VIB launches loan package to refinace existing loans for townhouses and apartments
Vietnam International Bank (VIB) is offering a loan package for customers looking to refinance existing loans from other banks to buy townhouses and apartments.
By Thanh Van
