Coca-Cola and OREO launch limited-edition drink and cookie to pair iconic brands

Inspired by besties around the world, the two iconic brands are, for a limited time, sparking celebrations among besties with the launch of two legendary products and several unique digital and physical experiences.

The significance of celebrating friendships has never been more pertinent, and the brands are championing this by introducing “Besties”. Besties often become a combination of their very best traits, making each other even better together. Now offering the ultimate treats, fans can enjoy the iconic duo for a limited time with long-time and new-found besties.

“Bringing together the playfulness of OREO and the magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” said Oana Vlad, global vice president of brand strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

“At OREO, we strive to identify fresh ways to excite consumers, and, with this collaboration, we have truly upped the ante,” said Sameer Yadav, marketing director of Mondelez Kinh Do Vietnam. “The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available for a limited time only and will offer unique experiences that celebrate the magic of teaming up with a bestie.

Both products feature a captivating design and sleek packaging, adorned with the distinctive OREO cookie embossments and stacked Coca-Colabottles. With each sip of the Coca-Cola OREO Zero Sugar Limited Edition, fans can savour a refreshing Coca-Cola®taste with flavourful hints inspired by OREO® cookies, creating an unparalleled experience from these new-found besties.

The limited-edition OREO Coca-Cola Sandwich Cookie boasts a distinctive design featuring two signature chocolate base cakes paired with a Coca-Cola inspired taste fans know and love. The basecakes are embossed with Coca-Cola designs, with a smooth white cream and studded with edible glitter.

“Besties” fosters connections beyond boundaries through immersive digital and physical experiences, inviting fans to activate ‘Bestie Mode’ and team up with their closest friends to participate. Created in partnership with Spotify, the OREO and Coca-Cola brands will unveil the ‘Bestie Mode Digital Experience’, an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.

By scanning a QR code on Coca-Cola and the OREO products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their besties. Spotify Free users will also be invited to access the bestie experience via an on-platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their besties'. A playlist will be generated with combined music preferences for besties to enjoy together.

The OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition will be available in local grocery stores and convenience stores in Vietnam and other participating markets, including the United States, Canada, China, Mexico, Brazil, and more in September.

Coca-Cola OREO Zero Sugar Limited Edition is the newest product from Coca-Cola Creations. By tapping into emerging technologies, collaborating with brands, artists, and designers, and creating experiences across digital and physical worlds, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections, allowing fans to experience the magic of Coca-Cola.

The OREO brand prides itself on crafting innovative treats that captivate consumers' imaginations. The brand’s latest creation, OREO Coca-Cola Sandwich Cookie, represents its ongoing commitment to pushing the boundaries of flavour innovation. Through exciting collaborations and by leveraging new technologies, the OREO brand aims to continue offering experiences that resonate with its fans.

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