Vietnam recognises 325 products as national brands

Do Thang Hai, Deputy Minister of Industry and Trade (MoIT), said at the Eighth National Brand Product Announcement Ceremony on the morning of October 25 that 172 enterprises that have the criteria of the Vietnam Value Programme.

The vice chairman of its board, Hai, said, "The programme is not a prize but only the starting point for companies to become the programme's partners."

Hai added, "The administration does not act on behalf of businesses but it will support prestigious brands to assist Vietnamese businesses in establishing a firm footing in the home market and in promoting the international commerce of their brands."

"We must develop respected product names in both the local and foreign markets," added Hai. "Vietnam participates actively and extensively in the process of global economic integration, which reinforces its place in the global supply chain and improves the economy's competitiveness."

Through promotional efforts and corporate assistance, the Vietnam Value Programme has increased awareness of local products and created customer trust and preference for goods and services, both domestically and internationally.

The programme has contributed to increasing the business community's awareness of the role of brands in introducing additional value, thereby enhancing competitiveness and confirming their position in the market based on innovation, creativity, and pioneering capacity.

Amid Vietnam’s march towards international economic integration, the recognition of national brands that offer the highest quality and the most innovative products plays a crucial role. For the next itineration, the Ministry of Industry and Trade’s Vietnam Trade Promotion Agency and the secretariat of the Vietnam Value Programme will select the next round’s contenders by the end of March 2022.

Amid its integration into global markets, Vietnam’s government has been emphasising the role of national brands with the Vietnam Value Programme, which will head into its next round in March to select those companies and products that will be further supported in the domestic and overseas markets.

In the upcoming new lunar year, Vietnam’s government and business community are breaching the barriers that last year left, supported by the national brand recognition through the Vietnam Value Programme, which paves the way for businesses to assert their position in domestic and international markets.